THE (R)EVOLUTION OF THE LOGO

The revolution of the Morpheos Logo
HISTORY

Morphè

from the Greek “forma”

os

“operating system”

Morpheus

“from Greek mythology, the son of Hypnos and Nyx”

Morphèos was chosen to reflect our need to “form” new technological inventions and innovation

SYMBOL
morpheos-logo-restyling

Our symbol represents the brain where all activity starts but above all is the home to intellect.
The subtle gradation of blue shading highlights the shape of our logo, creating a light shadow that adds elegance and depth to the shape.

EVOLUTION
The need to restyle the logo reflects the company’s growth and our maturing vision with regard to innovation and communication.
We have preserved a stylistic continuity with the previous version, maintaining the graphical element to the left and the company name to the right.
The reviewed design can be appreciated principally in the pictogram; the blue gradation adds refinement and depth and the shadow in the center adds a three-dimensional view, to create a clearer and more precise form.
We have also renewed the lettering. We have chosen a more refined and geometric character type; san serif which is also more versatile and suitable for multiple applications.
Stylistically, to facilitate memory of our name, we have modified the letter “e”, adding to it the bright azure tech effect that in the previous logo only applied to “os”.
Our reinterpretation brings new vigor to our brand, rendering it more refined and eye-catching
– Giulia Pira, Visual Designer
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